We have got news for you: your employer brand is built right now: by what employees say about you, by what rumours buzz around etc. And it’s always best that you communicate about you instead of just letting others do it.
The other good news is that there are always compelling facts you can talk about, from the little things that bring magic into the life of your employees, to the most serious ones, where you invest a lot of resources. Maybe you just can’t see them anymore as valuable and get their “sexy” side, because you have got used to them.
Now, the big question is: why don’t you do it when you have so much to win, especially in the HR context we all struggle with to reach for and retain talents?
How can we help:
- talk about your amazing team in the public scene;
- make your programs, organizational culture, values, career opportunities known for potential employees;
- talk about your employer brand in social media, on Facebook, LinkedIn and / or YouTube.
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust,”said Richard Branson. Dont’s thrive for perfection, because it stops your evolution, trust your authenticity as an employer brand!